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SCG Smart Living Business won the 2024-2025 Thailand’s Most Admired Company award from BrandAge for more than 10 consecutive years.

Promoting a vision of determination to develop and manage the organization to be accepted and meet the housing needs of all customer groups accurately and quickly.

Ready to push Green Innovation products according to SCG’s Inclusive Green Growth policy.

SCG Smart Living reveals positive signs that affect the overall picture of the construction materials and real estate business. Continuously adjusting to meet consumer needs, launching products for the Affordable Segment or customers with limited purchasing power, increasing options for customers with reduced purchasing power, pushing green products and solutions that respond to the trend of saving the world and saving energy, such as Solar Roof and low-carbon construction materials. Ready to adjust the production sector to use more renewable energy and clean energy, including developing product production formulas, increasing the variety of raw material usage to manage costs as best as possible. Targeting 5-7% growth amid a low-growth market situation.

It is predicted that the overall construction materials and real estate business in 2025 will tend to expand by 3% in terms of government construction value from the plan to propose bidding for several mega-projects in the transportation sector, while private sector construction The growth trend is expected to be only 1% due to the relatively slow recovery of the housing market. This is considered a relatively small growth compared to 2-3 years ago due to the oversupply. Meanwhile, the retail and office space rental markets are expected to continue to grow by an average of 0-2% and 2-4% per year, respectively, in line with projects that are gradually completed.

The growth trend of the real estate sector has affected the SCG Smart Living business under SCG Cement-Building Materials Co., Ltd. Mr. Wirot Rattanachaisit, Chief Executive Officer, revealed that the short-term plan will continue to focus on adapting to market situations and competition by launching Affordable Product products to provide more choices for consumers with limited budgets, covering roofing, boards, synthetic wood, and exterior decorative wall and floor groups, continuously implementing cost reduction projects while maintaining the efficiency and quality of products and services, and accelerating the growth of new businesses, including introducing AI to help employees and business partners access product information, installation methods, and design products quickly to promptly meet consumer needs.

#SCG #SmartLiving #InclusiveGreenGrowth #GreenInnovation #SCGthePossibilities #เป็นไปได้ไปด้วยกัน

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